Attending a tourism expo in Africa allows you to discover new travel destinations, gain insights from industry experts, network with professionals, learn about emerging trends, compare different travel options, and potentially secure exclusive deals, all in one place, making it a valuable opportunity for both leisure travellers and tourism industry professionals to broaden their knowledge and plan future trips effectively.
Key reasons to attend a tourism expo:
Explore diverse destinations: Discover new places to visit, cultures to experience, and unique travel options you might not have considered otherwise.
Connect with experts: Interact directly with travel agents, tour operators, hoteliers, and other industry professionals to gain first-hand information and advice.
Learn about trends: Stay updated on the latest travel trends, innovations, and industry developments through seminars, workshops, and presentations.
Networking opportunities: Build relationships with potential business partners, clients, or fellow travellers by attending networking events and meeting exhibitors.
Compare options: Evaluate different travel packages, accommodation choices, and transportation options side-by-side to find the best fit for your needs.
Exclusive deals: Access special offers and discounts on travel packages, tours, and activities that might not be available elsewhere.
Cultural immersion: Experience different cultures through food, music, and traditional performances showcased at the expo.
Plan your next trip: Gather information and inspiration to plan a well-informed and personalised travel itinerary.
Below are some of the best tourism expos to attend in Southern and East Africa.
Malawi International Tourism Expo
The Warm Heart of Africa welcomes you to the 6th edition of the “Takulandirani” Malawi International Tourism Expo (MITE) to be held in Lilongwe. Attend as a visitor or trade visitor and meet participants at the expo. Meet suppliers, check out new industry developments , keep a close eye and get your hands on new products, attend demonstrations, and compare features and prices.
| Date | 24 – 26 April 2025 |
| Venue | Bingu waMutharika International Convention Centre, Lilongwe |
| Closest airport | Kamuzu International Airport (Lilongwe) |
Sanganai/Hlanganani – World Tourism Expo
It is an annual Tourism Trade Fair organised by the Zimbabwe Tourism Authority. The fair is one of the leading business to business expositions facilitating business exchange and return business with the international market. Over the past editions, Sanganai/Hlanganani- World Tourism Expo has grown in exhibitor numbers to attracting leading international brands to the exposition.
| Date | TBA |
| Venue | Zimbabwe International Trade Fair Grounds (Bulawayo) |
| Closest airport | Joshua Mqabuko Nkomo International Airport |
MTN Bushfire
A conscious celebration of unity in diversity and an inspiring emblem of social inclusion, MTN Bushfire represents the kind of world we would all like to see – a global community of change-makers, thought leaders, and creative problem solvers who unite in a celebration of the arts and in the spirit of taking action against discrimination, environmental degradation and poverty.
| Date | 30 May – 1 June 2025 |
| Venue | House On Fire, Mahlanya |
| Closest airport | King Mswati International Airport |
WTM Africa
WTM Africa embarks on a journey to showcase the untapped potential, celebrate the richness of its heritage, and pave the way for sustainable growth in both inbound and outbound tourism. Together, we have the potential and opportunity to ignite Africa, through the power of travel. Travel isn’t just about crossing borders; it’s about igniting possibilities. It has the power to broaden minds, reshape perspectives, and open doors to new opportunities. Imagine the transformative impact it can have on a continent as diverse and vibrant as Africa.
| Date | 9 -11 April 2025 |
| Venue | Cape Town International Convention Centre |
| Closest airport | Cape Town International Airport |
The Pearl of Africa Tourism Expo
is an annual tourism and travel trade show that is organised by the Uganda Tourism Board. Each year, the expo brings together tourism value chain actors and stakeholders under the Business to business and Business to Consumer formats, for networking opportunities, business deals. Both Leisure and MICE tourism will blend seamlessly, with a direction skewed towards global emerging trends.
| Date | 21 – 24 May 2025 |
| Venue | Speke Resort & Convention Centre (Kampala) |
| Closest airport | Entebbe International Airport |
Magical Kenya Travel Expo
Magical Kenya Travel Expo is a premier tourism event in East Africa, enhancing Kenya’s profile through matchmaking for exhibitors and buyers, outdoor exhibits, and interactive areas showcasing the region’s offerings. an unparalleled opportunity for industry leaders and stakeholders to ignite new collaborations and opportunities within East Africa’s thriving tourism sector.
| Date | 01 – 03 October 2025 |
| Venue | Uhuru Gardens National Monument & Museum, Nairobi. |
| Closet Airport | Jomo Kenyatta International Airport. |
FIKANI MOZAMBIQUE
FIKANI is an annual event to promote tourism in the region and the world, attracting travel sector professionals from all over the world. Visitors can discover the diverse tourist offerings of African countries, from cultural, historical and natural destinations to leisure, adventure and business options. There, exhibitors are divided into different categories, such as accommodation, tour operators, accommodation, transport, travel, luxury products, and other services linked to the tourism industry.
| Date | TBA |
| Venue | Centro Cultural Moçambique China, Maputo |
| Closest airport | Maputo International Airport |
Swahili International Tourism Expo
Focus on inbound and outbound travel to and within Africa. It aims to draw a lot of tourism and travel professionals from all over the world. The event will aim at promoting Tanzania’s tourism to international markets and facilitating the linking of companies based in Tanzania, Eastern and Central Africa with tourism companies from other parts of the world.
| Date | TBA |
| Venue | Julius Nyerere International Convection Centre, Dar es salaam |
| Closest airport | Julius Nyerere International Airport |
Zambia Travel Expo
A ‘must attend’ tourism Fair initiated by the Zambia Tourism Agency working in partnership with the private sector and other stakeholders. The Fair showcases the widest variety of tourism products and services from Zambia, the region and beyond. Several national Tourism Boards from around the world are expected to make their way to Lusaka the capital of Zambia as exhibitors while others will attend as buyers or Media.
| Date | 13 to 15 June 2025 |
| Venue | Mulungushi International Conference Centre, Lusaka. |
| Closest | Kenneth Kaunda International Airport |
suzgo chingati 